Many business owners that give AdWords pay-per-click marketing a try quickly throw their hands up in defeat as they deplete their budget quickly and have nothing to show for it.
While throwing together a paid search campaign, funding it, and watching high-quality traffic land on your website that converts sound's great, it is far from reality. A successful AdWord, pay-per-click campaign requires extensive knowledge and testing, and even the smallest changes can make a huge impact on the overall performance of a PPC effort.
Pay-Per-Click (PPC) advertising is the most dynamic, measurable and controllable way of driving highly relevant visitors to your website with instant results. It is also arguably the most targeted form of digital marketing - as long as you do it properly.
Whilst the PPC model is simple, and the return on investment (ROI) can be superb, effective management of any paid search marketing campaign requires both a thorough understanding of the particular network and time to refine the campaigns to ensure maximum efficiency.
Effective pay per click management is not a ‘set up and leave alone’ form of advertising and it is vital to review your campaigns on a regular basis to ensure it is providing optimal results. Failure to monitor PPC campaigns can have a dramatic impact on the ROI achieved.
Intuitive offers a comprehensive paid search management service, which includes the following:
- Keyword research
- Set up of campaigns on selected networks
- Regular refinements to campaigns to deliver maximum ROI
- Monthly management reports
- Recommendations to embrace emerging technologies
- By outsourcing the management of your biddable media campaigns, you can focus on your core business.