Over the last few years the media landscape has altered dramatically. People are finding and sharing news and information online and, as a result, traditional media companies are feeling the pinch. This has been largely noticed with the shrinking of national and regional newspapers which are now using a greater online presence.
This means newsrooms no longer have the resources to dig deep and cover all the stories they’d like to. They are reliant heavily on the general public to submit their news so as to save on resources. This opens to the door to some amazing Digital PR opportunities.
Intuitive are experts in brand storytelling, we develop the BIG IDEA that get brands talked about online – from being a trending topic on social media, to securing coverage on national news sites. We ensure your brand is visible to your target audience where and when they are most responsive, helping to maximise reach, memorability and impact.
We establish quality third-party brand endorsement by building relationships with online journalists, key content creators and bloggers; the influencers who matter most to your audience and industry sector. We understand the content they want to share and how to get them talking about your brand.
Working with an experienced Digital PR agency can help you take advantage of these new avenues of content, earned and social media.