Business owners often resist sending emails to their prospects. The fear is that people will unsubscribe, or that you might fall foul of the law with the introduction of GDPR. However, it's consistently the most effective method of marketing.
When people sign up to your mailing list, it's because they're interested in one of their products, but do you know which one?
Marketing automation means you can specifically target the right people with the right message, increasing delivery of emails and providing better value for your customers.
Automation makes it easy
You don't need to constantly nurse your email campaigns.
When someone signs up to receive your free offer or download your e-book, and email is sent to them automatically.
A set of follow up emails can then be scheduled, again automatically, so your customer gets to know all about your company and what you offer.
Re-engage with abandoned shopping carts
E-commerce sites can suffer from abandoned carts, in fact, up to 74% of carts are left unprocessed.
However, an email sent at a strategic time after the cart is abandoned can help to bring that customer back, increasing sales and revenue.
Before social media, before PPC, before content marketing – there was email. Email isn’t just any, old marketing tool, it’s the marketing tool. And it’s been that way for years! The reason email marketing is so successful is that it is loved by marketers and consumers alike. And because of this, email marketing can boast an incredible ROI of 4,300%!