Facebook has changed the way it does business – will that affect yours?
Facebook Focuses News Feed On Friends And Family, Curbing The Reach Of Brands And Media.
Facebook CEO Mark Zuckerberg announced recently that his company is starting a year-long overhaul of its products to promote meaningful personal connections, starting with a major change to the news feed. The move will prioritize posts by friends, family and groups, while curbing the reach of unpaid contents shared by businesses and publishers.
Zuckerberg said in his post. “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”
Over time, what Facebook calls “public content,” or unpaid posts by page-owners, exceeded the volume of posts by people. This shift, Zuckerberg said, has detracted from Facebook’s core mission. The company said the changes are expected to cause the reach, video watch time and traffic of media organizations on the social network to decline as a whole. Posts by pages that don’t garner interactions like “reactions,” shares or comments will be especially downplayed by the updated algorithm. (People can manually prioritize unpaid posts from pages to some degree by selecting publishers they’d like to “See First” in the “News Feed Preferences” tab.)
Thursday’s updates will not affect the prominence or volume of paid posts or advertisements in people’s feeds, according to a Facebook spokesperson. However the changes could potentially result in a decline in revenue if they get people to do what Zuckerberg expects they will — spend less time Facebook. At least in the near term, the company anticipates the change to decrease the overall amount of time people spend on news feed by reducing scrolling and the passive consumption of videos and articles. However, long-term, the company predicts the change will cause people to find their time on Facebook more worthwhile, which could increase revenue in the long-run. What’s more, if businesses and media organizations lose unpaid exposure through the algorithm change as expected, they could end up spending more on Facebook advertising to maintain their visibility.
So after all the shouting and people panicking it looks like Facebook just want to move business & media brands over to paid advertising, which has always been very difficult, without the now added pressure.
Facebook now wants to move business & media brands over to paid advertising.
Content we post must be engaging to your followers, or else they just won’t see it unless you pay for it to be seen.
Continually Sticking an advert on your news feed, which doesn’t create shares and reach will now be seen by less of your followers.
So, now is the time to speak to Intuitive Marketing Agency about our fantastic social advert systems.